The website didn’t match the food
Pak Liyari is a restaurant with a clear personality: bold flavours, a strong regional identity, and an owner who genuinely cares about every detail of the experience. The website communicated none of that. Menus were buried in PDFs. There was no booking flow. On mobile, the layout broke in ways that made the place look like it had closed down.
The owner came to us not with conversion metrics, but with a feeling: “The website makes us look smaller than we are.” That’s actually a useful brief — it tells you what success looks like.
For this project, Bhoja Solutions handled the complete brand redesign and systems overhaul. We didn’t just redesign the website — we rebuilt the entire guest experience ecosystem. This included a complete redesign of their table menu system (replacing an outdated, confusing format), the back-office accounting and analytics platform that now tracks performance across all UAE branches, plus comprehensive print materials: pamphlets, brochures, and business cards that all work together as a cohesive system. (The client provided all dish photography; we handled the complete creative direction and redesign.)
“The old table menu was confusing for guests. Now it tells the story of the restaurant. And being able to see real data across all our branches in one place — that changed how we run the business.”
— Pak Liyari owner
What the discovery sessions uncovered
We ran three sessions before opening any design tool: one with the owner, one watching customers navigate the existing site, and one reviewing heatmap data. The real business goals emerged quickly:
- More direct reservations — the owner was paying third-party platforms a commission on every booking
- Clearer menus — table menus needed to be intuitive and appetizing, not confusing
- A cohesive brand experience across all touchpoints (website, print, in-person)
- Real-time visibility into performance across multiple UAE branches — one unified analytics dashboard instead of scattered spreadsheets
The work across all channels
We rebuilt the content hierarchy around a single question: what does someone need to see to go from “curious” to “booked a table”?
- The website. Led with the food using signature dish photography. Hero imagery that sold appetite, not generic headlines. Surfaced booking CTAs at every scroll depth with a sticky mobile micro-bar for one-tap reservations.
- Table menu redesign. Recreated their entire table menu system from scratch. Clear hierarchy, appetizing descriptions, logical organization that makes ordering intuitive instead of frustrating. Guests now actually enjoy reading through options instead of feeling overwhelmed.
- Back-office system. Built a unified dashboard for accounting and analytics across all branches. Real-time visibility into sales, inventory patterns, and performance metrics. The owner and managers can now see what’s happening across the entire operation at a glance.
- Print ecosystem. Designed pamphlets, brochures, and business cards that all share the same visual language and design system. Every piece of paper works together to reinforce the brand, not contradict it.
The outcome
This wasn’t just a website refresh. It was a complete operational upgrade. The table menus reduced confusion and made upselling easier. The analytics system gave management real insight for the first time. The print materials made the brand feel intentional and professional. And the website tripled bookings.
When you treat a redesign as a systems problem instead of a screen problem, everything improves. The customer experience. The operational efficiency. The brand perception. All at once.
“People come in now and immediately feel the difference. The menu makes sense. The space feels premium. And the staff can now actually see what’s selling and what isn’t. That’s how you grow.”
— Pak Liyari owner